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PRODUCT INFO

Master Data Management
November 21, 2014

Traditional e-commerce systems have only basic catalogs. They don’t have the tools to enable effective import, consolidation or management demanded by the volume and complexity of data in modern Web sites.

Most of Traditional master data management (MDM) products were never designed to meet the demands of the internet:

  • • High-volume real-time access
  • • Rich data and digital assets
  • • Unstructured content
  • • Flexible data models
  • • User-generated content
  • • Variety of devices in multi-channel commerce

The hybris master data management product, hybris Product Content Management (PCM), delivers consolidation and centralized management of product information and attributes across all channels, yielding:

Increased sales via

  • • Greater faceted search and guided selling via better management of product facets and attributes
  • • Advanced search engine optimization (SE0)
  • • Better user experience, giving your customer one view of your company
  • • Faster enablement of down-channel selling by more easily producing unique catalogs or sites per enterprise or reseller

Reduced cost of managing content via

  • • Centralized management of unstructured and structured product content across all channels from a modern browser-based graphical interface
  • • Seamless editing and maintenance of all content, images, and digital objects
  • • Efficient tools to manage attributes, such as category, price, promotion eligibility, language, geography, eligibility, etc.

hybris’ architecture is unique:

hybris delivers master data management on a single platform with its entire commerce suite. This means no integrations are necessary: data models defined and managed in MDM are automatically available for Web content management, cross-channel commerce, order management and customer service. This means much faster time to value, and a superior experience for your business users.

You can read more by clicking

Contact Ataway today to see how we can help you with your Master Data Management challenges!

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