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May 17, 2018
Ataway, Betting on the Future with Automation

The company held an event in Buenos Aires where automation was the center of the scene.


Ataway, a software consulting company specialized in Back Office processes, together with Automation Anywhere, made an exclusive event for clients in the City of Buenos Aires, Argentina. The automation of tasks using different systems is one of the greatest challenges of many organizations, so during the event, the two teams made sure to demonstrate the advantages of implementing an RPA system.


Anibal Serantes, Managing Director, and Sergio Paparelo, Commercial Manager, both from Ataway Argentina, welcomed participants from different industries such as insurance, financial services, public sector, construction, and public services. The event combined informative talks with a wine tasting and tapas in the main hall of Casa Nieto Senetiner.

The agenda covered everything from the basic concepts of process automation to client success stories, including the vision and strategy of Automation Anywhere in Latin America and the strengths of RPA automation.

The machine learning and artificial intelligence solution, IQBots, which Automation Anywhere provides for the process of unstructured information coming from documents or images, was a key differentiator in regards to other products available on the market.



Aníbal Serantes highlighted the investment in R&D that is being made in the Lab of the Service Center that Ataway has in its offices in Puerto Madero. "We are developing accelerators for the implementation of IQBots, initially for the processing of legal documentation in Argentina. This will facilitate not only a reduction in the time and costs of implementation but will also help in the adoption of the solution".


Gabriela Tornati, who leads the RPA practice in Ataway, shared: 'It is important that companies begin to move the process automation path by selecting simple processes. Once these processes begin to generate results, the organization begins the process of digital transformation, adopt this new technology, and scales the automation solution into other sectors.


The interest in the subject of automation and machine learning generated in the participants opened the possibility of enriching the conversations with experiences and questions and allowed to share own processes of each company as possible candidates to be automated.


Damián Jankowski, Ataway's Chief Operating Officer, explains: "We chose to work with Automation Anywhere because we are looking for an agnostic tool that allows to automate processes and integrate the solutions already installed in our customers. The reality is that there is a lot of technology in the market, but Automation Anywhere has the facility to automate processes in a very simple way, eliminating repetitive actions. When we show customers the benefits of investing in RPA, they are surprised when making the final results evaluation. The return on investment is really significant".



Aymeric Ratel, Regional Sales Director of Automation Anywhere, comments: “We have created a special team to work in the region and we made a careful selection of our channels. The most important thing for us is our channels since they are our main wealth. That is why we look for those who specialize in process automation and who knows how to manage the needs of users."

"Our vision of the region is that there is an excellent opportunity in process automation. Companies are really interested in this new technology, but as in all technological innovation, there is a certain distrust and skepticism involved. Everything related to RPA is something very new for Latin America and we have to evangelize users so that they understand the benefits of investing in process automation".

"Obviously, we have also clashed with another reality and that is that many organizations are not technologically prepared to adopt RPA solutions. However,  when they understand everything that can be saved and the financial gain, the risk of carrying out such a large organizational change is substantially minimized."

Aymeric concludes: "There are many opportunities and the concept of robotics is still very young in the region, but companies understand that processes become simpler and more efficient, achieving significant time savings, and that is what counts at the end of the day. It is essential to understand that adopting RPA does not mean replacing personnel, but giving them new tools to enhance their work, speeding up the operation, reducing errors, and therefore increasing productivity with higher value-added activities."


Adds Jankowski, "From the professional services of Ataway we provide consultants with certification in Automation Anywhere, who also have extensive experience in the implementation of back-office processes in the areas of procurement, finance, human resources, etc. accelerating implementation times and providing added value when automating processes. Nowadays, our RPA practice provides bot design and development services to companies in different industries such as retail, manufacturing, education, health and financial services among others."

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